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Migrating from WordPress without losing rankings

Shih tzu with a bird on its head, illustration created with AI by Imagic
Excerpt

A checklist to change platforms without traffic dropping.

Category
SEO
Author

Equipo de Imagic (demo)

Content

The risk of a migration is not technical, it is about URLs: every old address has to lead to the new one.

Before migrating

  • List the URLs that receive traffic.

  • Decide which content stays and which is retired.

  • Prepare a 301 redirect map.

After migrating

Check crawl errors in Search Console during the first weeks.

Choose which categories you allow. If you tick none, nothing from third parties loads.

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